Event Spotlight: Camp Mighty (November 10-12, 2011)

(Ed. Note: This is the first in a monthly series of posts we will be sharing about the events that we sell at Sway In Real Life.) In years past, influential women in social and mainstream media have gathered at an annual retreat called Mighty Summit. Past attendees include executives from the Oprah Winfrey Show, […]

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Some Tips for Brands Who Want to Optimize Sponsored Posts

Sponsored posts are our bread and butter here at Sway Group, and I have to say that I have mixed feelings about this. From a financial perspective, my feelings are positive. I love that my bloggers are making revenue, and I love that Sway Group is in the black. HOWEVER, I do think that the […]

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Tumblr Pisses Off Fashion Bloggers (And Mom Bloggers Relate!)

When I was forwarded the link to this story covering the latest controversy about Tumblr, I couldn’t help but be appalled. I wasn’t appalled by the fact that Tumblr was charging fashion brands for sponsored coverage by bloggers. I think that’s a fine idea, quite frankly. While many brands will get coverage anyway by virtue of the […]

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Congratulations to Katie Allison Granju: A Working Mother “Most Powerful Mom in Social Media”

Just a short post to send our huge congratulations to Sway Group blogger (and consulting agent!), Katie Allison Granju of Mamapundit.com. Yesterday, Working Mother published their list of the 15 most powerful moms in social media, and it was a tremendous joy to see Katie’s face among the crew! We couldn’t be more proud. Go […]

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Beware of Social Media Ambulance Chasers

One of the more infuriating aspects of the social media space these days is the prevalence of ambulance chasing. We all know about ambulance chasing in the legal space. An accident occurs, and the lawyers practically run after the ambulance to get first dibs on the inevitable lawsuit. Sadly, the very same practice now happens in […]

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