Swayblog

Sway Group LLC is excited to announce that personal blogging pioneer Heather Armstrong has joined its roster of high influence bloggers. Armstrong has been blogging for 12 years at dooce.com and is widely considered to be the most powerful influencer in the mommy blogging space. “Heather brings an enormously high level of exposure to all [...]

Massive Sway is such a unique and exciting endeavor in the blogosphere because of the Sway community and the companies that we have teamed up with. These partnerships allow us to continue to innovate the blogging industry like never before. One of our partners is Grab Media, a leading premium video distribution company that specializes [...]

Sway Group and Launched Productions are thrilled to announce their joint venture, Massive Sway LLC. Massive Sway will allow brands to easily work with what is now the largest and most active network of female bloggers at 40,000 strong. The sheer volume of this new group is staggering, with readership, reach and engagement that far [...]

Punxsutawney Phil may determine our happiness for at least one dreary February day every year, but this year we have a bone to pick with him. As we look out the windows of the Sway Group offices in Chicago and see snow shovelers abounding the sidewalks, we can’t help but doubt this groundhog’s meteorological background. [...]

Now that Sway Group has been around for almost two years, I can say with certainty that the blogger landscape has evolved. While most blogs have toyed with various monetization strategies, the native advertising model is proving to be a winner for both brands and publishers. While there will always be a place for earned [...]

Next week, I have the distinct honor (no joke – I am seriously stoked) of appearing on a panel at CES to discuss monetization of moms within the blogosphere. The other women on the panel with me are ridiculously impressive, including Sway Group’s own Liz Gumbinner, Rebecca Levey of KidzVuz.com and Mashable, Kimberly Clayton Blaine [...]

There is no shortage of 2013 trend-spotting blog posts published over the past 30 days, but I just couldn’t resist sharing some of my own. There are some trends that I have seen from our particular vantage point (firmly entrenched in the middle of the relationship of brand/agency and blogger) that I haven’t seen covered [...]

With updates of Google’s algorithms said to put more emphasis on the quality of content and the conversation around that content in assessing SEO, we wondered how the people creating content (bloggers) and the people promoting content (brands) feel about where they are both posting and pimping. We dove right in to one of the [...]

Reading, Writing, and Arithmetic, it’s that time of year again. With the Back To School season upon us we thought that it would be fun to revisit a great First Day of School promotion that the Sway Bloggers participated in last year on behalf of Cherokee USA. Cherokee USA came to Sway Group with the [...]

We are thrilled to see high marks for Bloggy Boot Camp in Fast Company‘s conference recommendations for September. The mag rated Bloggy Boot Camp with five out of five for “schmoozability” and “learnability,” and noted the low event cost (under a hundred bucks). Listed among only seven other conferences, Bloggy Boot Camp’s review will also [...]