Swayblog

Event Spotlight: Alt Summit (January 18-21, 2012)

(Ed. Note: This is the second in a monthly series of posts we will be sharing about the events that we sell at Sway In Real Life.) Altitude Design Summit (Alt) is a conference where design-minded folks — bloggers, lifestyle sites and the companies that want to connect with them — get together to network, […]

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Event Spotlight: Camp Mighty (November 10-12, 2011)

(Ed. Note: This is the first in a monthly series of posts we will be sharing about the events that we sell at Sway In Real Life.) In years past, influential women in social and mainstream media have gathered at an annual retreat called Mighty Summit. Past attendees include executives from the Oprah Winfrey Show, […]

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Some Tips for Brands Who Want to Optimize Sponsored Posts

Sponsored posts are our bread and butter here at Sway Group, and I have to say that I have mixed feelings about this. From a financial perspective, my feelings are positive. I love that my bloggers are making revenue, and I love that Sway Group is in the black. HOWEVER, I do think that the […]

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Tumblr Pisses Off Fashion Bloggers (And Mom Bloggers Relate!)

When I was forwarded the link to this story covering the latest controversy about Tumblr, I couldn’t help but be appalled. I wasn’t appalled by the fact that Tumblr was charging fashion brands for sponsored coverage by bloggers. I think that’s a fine idea, quite frankly. While many brands will get coverage anyway by virtue of the […]

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Congratulations to Katie Allison Granju: A Working Mother “Most Powerful Mom in Social Media”

Just a short post to send our huge congratulations to Sway Group blogger (and consulting agent!), Katie Allison Granju of Mamapundit.com. Yesterday, Working Mother published their list of the 15 most powerful moms in social media, and it was a tremendous joy to see Katie’s face among the crew! We couldn’t be more proud. Go […]

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Beware of Social Media Ambulance Chasers

One of the more infuriating aspects of the social media space these days is the prevalence of ambulance chasing. We all know about ambulance chasing in the legal space. An accident occurs, and the lawyers practically run after the ambulance to get first dibs on the inevitable lawsuit. Sadly, the very same practice now happens in […]

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Tips on Writing Effective Sponsored Posts (from the Tip Junkie herself!)

I had the extreme good fortune of being introduced to Laurie Turk from Tip Junkie at the evo Conference in Park City, Utah last July. Laurie comes across as sweet and unassuming, but if you talk to her at any length, you’ll learn that this is all a ruse! Yes, she is definitely sweet, but this woman […]

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Why We Don’t Endorse Individual Conference Sponsorships

I have a post up on Mom Crunch today about the practice of sponsoring individual bloggers for conferences: As a blogger, you have the ability to be a lot of things. You are a writer, for sure. But you can also be a media entity, a spokesperson, or a consultant. What you should never be, […]

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Looking Forward to BlogHer! (Warning: Major Reminiscing Ahead)

(Edited to add: We were bumped from the cabanas at the Marriott and will now be joining forces with Babble at the cabanas of the Hyatt, just next door. Please come find us at the 3rd floor, adults-only pool. We’ll be there Thursday, Friday and Saturday from 11am – 7pm.) This will be my sixth […]

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Sway Group Press Roundup 6/20 – 7/20

Our first month in existence has been an amazing one! Thank you to everyone for all of the support. Here are links to some of the amazing articles that have been written about Sway Group to date: MamaPundit, 6/19 Meet the Ari Gold of Mommy Bloggers AdAge, 6/20 Mommy Bloggers Have Their Own Talent Agency, […]

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