You know influencer marketing can be a compelling business strategy. After all, studies show that 90% of consumers trust recommendations from an influencer versus just the 33% that trust ads. All that said, you might not be sure that influencer marketing is the right fit for your brand, at this time. You’re a thoughtful marketer. You don’t jump into the latest social media fads and you value proven research before executing a new tactic.
While there are many opportunities for influencer marketing, we’ve taken the guesswork out of your decision making process. Below are five tried and true times when influencer marketing is the right strategic answer.
1. You know you need a long-term spokesperson but Kelly Ripa or Ashton Kutcher is out of your budget.
Don’t fret. The right online influencer has established trust with their audience and a proven track record of driving action, all at a palatable price point.
2. You need eyeballs on your latest white paper or infographic.
By hiring an influencer to help spread the word, you can guarantee that the right people will see the great work your team spent money and man-hours creating. Don’t let good content die.
3. You are launching a new product and want to direct traffic to a specific retailer.
You know who is regularly asked and trusted for recommendations? That’s right. Influencers provide “Where to buy?” info to their engaged readers
4. Your services target a very specific audience and you are unsure how to find them.
You don’t know any women ages 24-49 with 2+ kids living in the suburbs of Salt Lake City. Not to worry. We do. And we have a direct line to the people who are influencing them.
5. Your product is going through a recall.
During a sensitive time, it is imperative to share the facts and disseminate crisis information to your target audience as soon as possible. Continue to update the community on changes made and new processes in place through those they already trust.
Find yourself in one of these situations? Let us help you connect with the right influencers to form a lasting relationship with your consumers. By incorporating brand messaging in their organic content creation, our influencers will reach your very specific target needs in the right place at the right time.