In advance of Danielle Wiley’s talk at the Digital Marketing Strategies Summit this October, she was interviewed on the topic of how to target your audience. A few highlights from her interview are featured below.
- “Engage the target customer when developing your message strategy: It seems obvious, but Wiley says firms often build brand strategies without engaging the customers they hope will use the brand. When developing a digital campaign for a product targeting teen girls, she makes sure to test the message and social channel strategy with her own teen daughter.”
- “Know each social media channel as well as its top users do: When you go into social media digital marketing, know how that channel resonates with the customers you want to reach. Wiley uses Vine as an example. One Vine user, Nash Grier, hasn’t even been heard of by most adults. But with 9.4 million mostly teen followers, he is the popular user of the 6-second video sharing service and knows exactly how to use the service, Wiley says. He’s likely to deliver a better result for a brand targeting teens on Vine than far more well-known spokespeople might, Wiley believes.”
The full article can be read here. Danielle’s upcoming presentation is titled Digital Marketing to Moms vs. Digital Marketing to Women: Do Brands Need Disparate Strategies? Check back at the end of October for excerpts following the conference.