Swayblog

Sway Group CEO at Marketing Land: “The Fatal Mistake Content Marketers Are Making With Nofollow”

Have you ever second-guessed running a blogger sponsorship, for fear that Google’s nofollow link requirement would make the endeavor an SEO failure? Sway Group CEO Danielle Wiley addresses this common misconception in her latest Marketing Land article, titled “The Fatal Mistake Content Marketers Are Making With Nofollow.” She writes, When marketers focus too much of […]

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Sway Group CEO at Marketing Land: “Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople”

Sway Group’s CEO Danielle Wiley is a featured writer for Marketing Land (don’t miss her article on “How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account”), and her most recent contribution just went live this morning. In “Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople,” Danielle […]

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Sway Group Adds Two New Publishers to Their Exclusive Roster

We’re excited to announce that we’ve added two new publishers to the Sway Group roster: Neely Stoller from A Complete Waste of Makeup, and Jamie Grumet from I Am Not The Babysitter. Combined, these talented women bring in nearly 5 million monthly page views. Get to know Neely and Jamie here, and be sure to […]

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Storytelling Week: Sway Roster Shares Powerful Blogger Stories

Each of our bloggers know what it’s like to write something that truly resonates with their audience. Maybe it’s a piece that generates a lot of comments, or results in some meaningful email conversations — or maybe it simply lingers in a reader’s memory, long after the words are published. In honor of National Storytelling […]

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Sway Group CEO at Marketing Land: “How To Market On Pinterest And Instagram”

Are you a fan of Marketing Land? It’s a fantastic resource for news and information on internet marketing, marketing issues and the online marketing industry, and Sway Group’s CEO Danielle Wiley is one of the site’s latest expert contributors. Her current article is titled “How To Market On Pinterest And Instagram — Even If You […]

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Sway Group Acquisition Announcement: Personal Thoughts from the Business Partners

If anyone’s wondering whether we’re still riding high from our announcement that Sway Group now encompasses Massive Sway, The SITS Girls, and Bloggy Boot Camp, the answer is a resounding HECK YES. It’s such a major milestone for our once-tiny agency: in just two years, we’ve grown from a three-person startup to a company that […]

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Sway Group Announces Acquisition of Massive Sway, SITS Girls, and Bloggy Boot Camp Conferences

Today we have a big announcement to make — in fact, you might even say this news is MASSIVE. Sway Group has made three strategic corporate acquisitions that have greatly expanded our audience reach and engagement, making our organization an unparalleled source of opportunities for brands looking to work with online publishers. We now own […]

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Year-End Review from Latina Bloggers Connect

Our partners at Latina Bloggers Connect have posted an amazing year-end review of some of the work they did in 2013. If you’re not familiar with this fantastic community, LBC is the most far-reaching Latina blogger network in the world with over 1,000 Latina influencers in all categories. Sway Group not only represents ten of […]

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Blogging Isn’t Dead, It’s Part of a Diversified Online Existence

The death of the blog is an increasingly popular subject these days, and it’s been thoughtfully tackled in recent days by two of the most prominent bloggers online: Jason Kottke of Kottke.org, and John Scalzi of Whatever. In a nutshell, they agree on one thing: while blogs themselves have not ceased to exist, nor are […]

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Sway Group Announces ‘Women Get Social’ Conference for Bloggers

Big news from Sway Group today! We just made the announcement that the first Women Get Social conference is scheduled for early 2014, and we’re ready to talk with prospective sponsors for this amazing new event. Here’s the official press release: SAN DIEGO, CA–  Sway Group is excited to announce a new conference series aimed […]

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