Nell Merlino Believes “Big Mother Trumps Big Brother”

Nell Merlino, creator of Take Our Daughters to Work Day and founder of Count Me In for Women’s Economic Independence and the Chair, Personal Data Independence Trust, encourages women to recognize their value as a data source for marketers.

As Merlino wrote in a recent Business 2 Community article on women’s online identities:

90% of all the data ever produced by humanity was created in the last three years. The typical consumer, who is mostly female, creates 1.8 million megabytes of data a year. It is expected to increase every year as people use more smart devices at work, for shopping and at home.

Women consumers, particularly mothers, make or influence 85% of all household purchasing decisions. Daily, over 50% of the world’s population is digitally engaged through a variety of mobile devices and connected smart products. What’s more, the amount of data is now expected to double every 2 years. Women are generating mega amounts of what is called meta-data – data about people and activities. 80% of that same data that people create is owned by companies.

This online activity is tracked, captured and analyzed by multiple parties for use in better suggesting your next similar purchase or a company’s own product inventory. Yet in comparison to “Big Brother,” Merlino terms the online activity of women, “Big Mother.”

As marketers place more importance on the growing value of women and their invaluable insights, there will be more opportunities for women to profit from sharing their personal decision making process.

You may hear Merlino’s voice in your head when she says, “Let’s not undervalue ourselves ever again.”

Read Merlino’s full commentary on Business 2 Community here.

We are also thrilled to announce that Nell Merlino will be speaking at our Women Get Social: Philadelphia conference, held September 5-6 at the Doubletree Center City as well as our Atlanta Bloggy Boot Camp in October. Visit our web page to register now.

Marketing Toolbox Superstar: The Twitter Party

Marketers looking to achieve millions of impressions in a fast and fluid environment will be hard pressed to find a better tool than the increasingly popular Twitter Party. Throughout the past year and a half, Sway Group hosted more than 40 parties on Twitter to encourage widespread collaborative conversation and connect our network with sponsoring brands. From product launches to customer discussion, Twitter Parties offer a forum for real-time brand engagement with minimal preparation and execution costs relative to other avenues generating similar impressions.

By comparing party topics, duration and giveaway prizes, Sway Group determined several key takeaways to better ensure a well-attended and heavily engaged Twitter party. A few of our findings are listed below.

  • The most popular Twitter Party length is 60 minutes.
  • The most chatter-worthy topics are makeup, skin care, diet, food and financial services.
  • Influencers want gift cards.
  • The top five Twitter parties had either three or five prizes available to participants.

Check out our Twitter Party infographic for a consolidated look at our findings:

influencer marketing

Embed code for those interested in sharing on their own sites:

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10 Mouth-Watering Summer Cookout Recipes From The Sway Bloggers

With summer at its peak and Labor Day just around the corner, we thought it was high time we shared some of the exceptional cookout and BBQ recipes our talented roster bloggers have been posting recently. From main dishes to desserts, you’re sure to find plenty of salivation picnic table inspiration below!

smoked-pork-shoulder-brooklyn-supperBrooklyn Supper – Smoked pork shoulder with molasses BBQ sauce

If you have the means (meaning a charcoal grill, a little space, and neighbors who don’t mind some smoke), this is a good starter recipe. Once you have the basics down, experiment with flavors. The recipe yielded completely delicious hickory-infused pork.
Guacamole-kale-foodie-fiascoFoodie Fiasco – Kale Guacamole

I adore guacamole. Give me a tub and I’ve got dinner. Sometimes I like to have a little chip with my dip, but it’s honestly just to look civilized.


potatosaladfinal-30-handmade-days30 Handmade Days – Mom’s Classic Potato Salad

I struggle with side dishes. Other than salad or bread, I’m stumped for what side to pair with what dish. My Mom made a simple but super good potato salad growing up. It’s the one that I now make for my family. 

4-ingredient-chicken-marinade-NoBiggie.net_No Biggie – The best 4 ingredient chicken marinade

Our friends shared this quick marinade with us last Summer, and I have to say…we love it! It is now my go to marinade when it comes to chicken.


sriracha-pop-prudent-babyPretty Prudent – Mango Sriracha Popsicles

YES! You can make a sriracha popsicle. In the great history of paletas, mixing spicy and sweet is a grand tradition.


cherry-chipotle-ribs-presleys-pantryPresley’s Pantry – Cherry Chipotle Pork Ribs

Here is my video showing you exactly how I made my delicious cherry chipotle ribs, from start to finish, using the 2-2-1 method. Oh and can I just say they were the best darn ribs I ever had! Toot, toot (my own horn.)

pasta-salad-idea-roomThe Ideal Room – Pasta Salad (in a jar!)

The BBQ season is here!  And that means warm summer nights and picnics with delicious food.  One of our favorite BBQ dishes is this Pasta Salad.

Mocha-Mud-Pie-Dessert-crazy-for-crustCrazy for Crust – No Bake Mocha Mud Pie

Call it a chocolate delight, a lush dessert, or a chocolate lasagna; whatever it is it’s absolutely delicious.


Best-Grilled-CheeseburgerTidy Mom – Black Pepper Encrusted Provolone Cheeseburger

I made peppercorn encrusted burgers topped with provolone cheese and they were fantastic! Plank grilling will definitely happen more at our house!


death-chocolate-baby-gizmoBaby Gizmo – Death by Chocolate M&M Magic Bars

These ooey-gooey bars are super easy to make and so deliciously fabulous that I totally recommend you whip up a batch today. Or tomorrow. Or whenever you need something rich and delicious.


July Updates From The Sway Roster Bloggers

July has been a busy month for our roster bloggers! Here’s a look at what they’ve been up to:

d-mCongratulations to Denene Millner of My Brown Baby on being named one of the Top 15 Most Share-worthy Black Sites and Blogs of 2014! Denene also recently got word that a book she co-wrote is being turned into an original Lifetime movie, entitled With This Ring! Amazing stuff!

CSHHeadshotsmaller-e1318534289781Carolyn Scott-Hamilton of The Healthy Voyager appeared on the Hallmark Channel’s Home & Family to offer holiday travel tips!



Heather-Spohr-smallHeather Spohr of The Spohrs Are Multiplying went viral last month, and had her “While You Were At Preschool” post series covered up by The Daily MailABC News, and the Huffington Post! Way to go, Heather!


jessica-ashleyCongrats to Jessica Ashley of Sassafrass on launching her new website, Single Mom Nation!



Amy-Locurto-500Kudos to Amy Locurto on having her recipe for BBQ Ribs with Blackberry Sauce voted “Best Main Dish” in Better Homes and Garden’s Summer Bash!


Mique-Provost-smallMique Provost of Thirty Handmade Days hit it big on Pinterest in June: her Ultimate Printable Budget Binder was pinned over 418,000 times! Go Mique!


elizabeth_brooklynsupper-478x620Congrats to Elizabeth Stark of Brooklyn Supper on being named one of Tasting Table’s best Pinterest accounts to follow!



mimi-goodwinMimi Goodwin of Mimi G Style is featured in the WIRED article “How Pinterest Became the Internet’s Booming Factory of Creativity,” and will be appearing in the print issue next month (8/14)!


Meet The Sway Bloggers: Amy Allen Clark

Sway’s Meet The Bloggers series presents brief introductions to our roster bloggers in which they share insights about their blogs, and themselves. Today’s featured blogger is Amy Allen Clark of MomAdvice.

amy-allen-clarkAmy has been running her website MomAdvice since 2004 and still hasn’t run out of things to say about how families can enjoy the good life for less. She’s a foodie, bookworm, knitter, hot glue gun junkie, photographer, penny pincher, and lover of the simple life who has happily documented her journey towards debt-free living in hopes to inspire her readers to embrace the beauty of living on less.

Q: Favorite thing to do when you’re not blogging?

A couple of months ago, I started taking a dance class at a local dance fitness studio. When I dance, I feel like a kid again. I took dance for many years when I was little and this is fulfilling a part of me that I thought I had lost. Each week we learn a new routine and it has been so good for my brain to memorize sequences. I smile so much during class that my face hurts- it is a joy like no other. I even went out and bought dance shoes- I am not kidding. Here is a video of me dancing so you can see how much fun I am having.

Q: What’s your guiltiest pleasure? (C’mon, you can tell us!)

We decided to finish our shed into a bonus room- It is attached to our house, but is separate from our home so it is like a little getaway. My new guilty pleasure is lounging in that room, listening to my favorite albums on my record player (Dirty Dancing Soundtrack anyone?), sipping some wine, and reading mindless young adult fiction. It’s almost like having a having a college dorm away from home and it has been a great escape from our busy daily life.

Q: If you had an anthem, what would it be?

Beyonce’s, “Run the World (Girls).” It is the song I ran my first 5K to (and last, but I did it!) and it is my power song when I am working on a really hard project or take on a client that really challenges me. I love girl empowering anthems and I play it for my daughter all the time. I want her to know that she can do anything she sets her mind to. My big hope as a mom is that I am showing her that through the things that I am doing in my own life.

Amy on Twitter
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