In the years we’ve spent connecting brands with online influencers, we’ve learned that doubling down on strategy often creates the most effective programs. For example, a Twitter party is a powerful promotional tool in and of itself, but engagement can be boosted with a related sponsored post campaign. You’ve got the awareness and outreach created by the Twitter program, combined with the compelling content developed within the sponsored posts. It’s not just two great tastes that taste great together, it’s an integrated approach that can pay off in amazing ways.
Sway Group recently partnered with a popular snack chip brand to increase awareness as they entered into a new product category. We developed a campaign with influential food bloggers, asking them to help build excitement for the new product by sharing recipes incorporating the chip. Influencers were also called upon to drive traffic to a scheduled Twitter party and participate in the event.
The campaign ended up exceeding its goal six times over, garnering more than 48 million impressions across all platforms. Two posts were each pinned more than 200 times on Pinterest, and one post went viral with a feature on FoodGawker and Tastespotting. The campaign hashtag reached a targeted trending position of #2 during the Twitter party, and consumers were highly engaged with the sponsored posts, generating a unique click through rate far above industry average.
We love success stories, which is why our campaigns are as diverse as our network of publishers. Call it bundling, call it synergy, call it social voodoo: we know how to mix and match content marketing strategies for maximum results. From content creation to social amplification to in-person feedback, Sway Group’s got a program for every objective and budget.
Interested in starting a discussion about how to promote your brand online? Contact us today!