Sway Roster Bloggers Among Mom.me 50 Favorite Mom Bloggers

Our friends at Mom.me — whose Latina Mom.me graciously sponsored our Latina Bloggy Boot Camp earlier this year — have released a notably diverse and inclusive list of their 50 Favorite Mom bloggers, and we’re incredibly proud to announce that eight bloggers from the Sway Roster were among them, singled out by Mom.me editors as “favorites from a field of excellence.”

top 50 mom bloggers
Congratulations to:

Monica Bielanko of The Girl Who
Meagan Francis of The Happiest Home
Kelle Hampton of Enjoying the Small Things
Jill Smokler of Scary Mommy
Heather Spohr of The Spohrs Are Multiplying
Ana Flores of Spanglish Baby
Kelly Wickham of Mocha Momma
Rebecca Woolf of Girls Gone Child

We were also thrilled to see that some of the bloggers who’ve participated in our Massive Sway programs were also honored, including…

Chelsea Day of Someday I’ll Learn 
Leticia Barr of Tech Savvy Mama
Aimee Giese of Greeblehaus
Piera Jolly of Jolly Mom
Beth Blecherman of Techmamas

It’s a privilege to be associated with the amazing talent on our roster and in the Massive Sway network. Kudos to each of them for this well-deserved recognition!

An Open Letter to Our Clients and Influencers

At the end of May, we were both surprised and dismayed to learn that the Mommy Guru Media Blogging Network had re-branded themselves as Social Swayy. As most of you know, Sway Group has been in business since April of 2011 and has been actively using the service mark “Sway” since that time.

While there is plenty of room in the marketplace for various providers of social media services, Social Swayy’s use of a mark that is confusingly similar to Sway Group’s trademarks, for identical services, is likely to cause confusion amongst both our clients and influencers, given that it implies an association between Social Swayy and Sway Group where absolutely none exists.

We have invested both time and money (not to mention our hearts and souls) in the development of the “Sway” brand over the last three years, and to have another company attempt to piggyback on this effort is disheartening at best.  We have respectfully requested this company cease and desist all use of the “Swayy” brand immediately and we are working with outside counsel to bring closure to this matter. We will continue to keep you apprised of any developments and we thank you all for your support.

Sway Roster Bloggers Honored With Iris Awards

In 2013, the Mom 2.0 Summit announced the Iris Awards, an annual recognition event to reward the year’s greatest achievements in parenting blogging as determined by leaders in new media, traditional media, journalism, marketing and the creative arts. A call for nominations began earlier this year, ran through March 3rd, and winners were announced on May 3rd, 2014.


The Iris Awards ceremony (produced in partnership Turner Broadcasting and HLN) was held on the closing night of the 2014 Mom 2.0 Summit in Atlanta, and we’re incredibly proud to announce that 6 bloggers from our Sway roster were honored for their amazing body of work.

Congratulations to ….

Blog Vanguard: Heather Armstrong of Dooce

Best Writing: Rebecca Woolf of Girl’s Gone Child

Best Photography: Karen Walrond of Chookooloonks

Most Thought-Provoking Content: Kelly Wickham of Mocha Momma

Best Brand Campaign of the Year: babyGap A Celebration of Motherhood Firsts from Cool Mom Picks

Blog of the Year: Rage Against the Minivan by Kristen Howerton

We’re so honored to be associated with the talented members of our Sway roster, and we extend huge, heartfelt, standing-ovation congratulations to all the nominees and winners of the first annual Iris Awards.

Sway Group CEO at Marketing Land: “The Fatal Mistake Content Marketers Are Making With Nofollow”

Have you ever second-guessed running a blogger sponsorship, for fear that Google’s nofollow link requirement would make the endeavor an SEO failure? Sway Group CEO Danielle Wiley addresses this common misconception in her latest Marketing Land article, titled “The Fatal Mistake Content Marketers Are Making With Nofollow.”

She writes,

When marketers focus too much of their attention on search engine optimization (SEO), they lose sight of the big picture. Do you want to create brand awareness? Connect with the vast, highly engaged audience of a popular blogger? Bring real traffic back to your own website? Drive sales? A nofollow link can do all those things and more.

Danielle explains what nofollow means for marketers, and shows how sponsored posts still spark conversations even if (especially if) they follow Google’s search engine Terms of Service to the letter. Learn how transparency drives online credibility, and why good content will always win over search ratings trickery:

Key publishers can deliver branded content that’s compelling enough for readers to share with their network of friends and followers. In turn, their socially active connections of influencers will share, re-blog, link and drive brand awareness. This is where a paid strategy results in earned media, and there isn’t a Google requirement in the world that can stop it from happening if your content is on target.

no follow link mistakes

Read Danielle’s entire article here, and check out the rest of her Marketing Land articles.

Sway Group CEO at Marketing Land: “Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople”

Sway Group’s CEO Danielle Wiley is a featured writer for Marketing Land (don’t miss her article on “How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account”), and her most recent contribution just went live this morning. In “Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople,” Danielle shares her thoughts on adopting a broader definition of what makes an effective spokesperson.

how to influence purchase

For some companies, it’s far more valuable to hire an affordable spokesperson with a track record of good ROI. Someone with a built-in community, social reach, and real world expertise in brand collaboration.

That’s where online publishers come in. It may seem far-fetched that a blogger has the potential to wield as much influence as, say, Bill Cosby — but the fact is, times have changed. When it comes to influencing purchasing decisions, celebrities simply don’t hold the sway they used to.

Danielle covers the power of blogger endorsements, the research that indicates blogs have become one of the most influential digital resources when it comes to buying goods and services, the pitfalls of using traditional celebrity spokespeople, and how to create brand passion among online communities.

Read her entire article here, and follow Danielle’s future Marketing Land articles for more advice on content marketing, social media, and partnering with online publishers.