Sway Group’s President, Business Development, Allison Talamantez recently sat down with Kevin Price on The Price of Business to talk about influencer marketing and its role in business growth.
Allison caught Kevin off guard with Sway Group’s mastery of psychographic targeting. She explained that we go far beyond demographic or geographic location when looking for the right influencer. We can segment our network by how they think about a particular topic, what they regularly eat for breakfast or when they begin holiday shopping. Consider us your resource to find the appropriate and most specific magazine for your target. You may be interested in a health-conscious consumer, but the woman who reads Muscle & Fitness is a far different profile than the SHAPE consumer.
For more on influencer marketing, you can listen to the full interview here.