Swayblog

Using Metrics to Determine Social Success

According to Marc Fischman, co-founder of Hyperactivate, next year’s biggest marketing trend will be the effort to provide measurements for social media promotions. It makes sense to us, because marketers are increasingly feeling the pressure to launch resource-intensive social campaigns, and it can be enormously challenging to determine the return on investment for these programs. […]

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Favorite Holiday Movies from the Sway Bloggers

In between the hall-decking, cookie-baking, and panicked-overnight-shipping, it seems like lots of families have a holiday ritual of curling up in front of the same movie or TV special each year. Whether your tastes run to Frosty or Die Hard, here’s some seasonal viewing inspiration from our fantastic Sway bloggers. We asked: What’s your favorite […]

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Thanksgiving Essays, Crafts, Tips & More from the Sway Bloggers

Last week we shared some delicious Thanksgiving recipes from the Sway Group bloggers, and today we have another roundup of holiday-themed posts from our talented roster. With Thanksgiving in mind, here’s a selection of craft projects, sanity-saving tips, thoughts on gratitude and thankfulness, and thought-provoking essays about holiday traditions. Plus, information about an amazing blogger-created […]

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9 Amazing Thanksgiving Recipes from the Sway Group Bloggers

Thanksgiving is just two weeks away, so what better time to drool over a roundup of holiday recipes from our amazing Sway food bloggers? From sweet to savory, you’re certain to find some dinner table inspiration here. We want to extend a HUGE thank you to the talented publishers who contributed their delicious creations for […]

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Bloggy Boot Camp Conferences Are Beloved by Attendees and Sponsors

If you haven’t heard of Bloggy Boot Camp, you may be missing out on one of the most rewarding blog and social media conference events around. Bloggy Boot Camp travels around the U.S., works to keep attendee costs to a minimum, and each conference is only one day long — which makes it an affordable, […]

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Facebook is Accused of ‘Failing Marketers’ in Scathing Forrester Report

The first line of the open letter to Facebook from Nate Elliott, principal analyst at Forrester Research, pulls exactly zero punches: Facebook is failing marketers. Elliott goes on to criticize Facebook over the fact that he believes the social media giant has failed to satisfy marketers despite collecting more than $4 billion in advertising revenues […]

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Wells Fargo Kinsey Collection Campaign

A recent project we’re particularly proud of here at Sway Group is the Kinsey Untold Stories campaign (#KinseyUntold), which was presented by Wells Fargo and inspired by the Kinsey Collection to honor of the 150 Anniversary of the Emancipation Proclamation. Our blogger program had a number of important goals: • Create personal connections that inspired friends […]

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Happy Halloween from Sway Group

December may traditionally be the most wonderful time of the year, but October 31st will always have a special chocolate-covered place in our hearts. Treats, spooky decorations, kids having fun — hey, what’s not to love? In honor of All Hallows’ Eve, here are some of our Sway staffer’s favorite holiday traditions: Typically, we do […]

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Meet The Sway Bloggers: Hollie Schultz of Baby Gizmo

Sway’s Meet The Bloggers series presents short introductory videos to our roster bloggers in which the bloggers themselves share insights about their blogs and their experiences as content creators. This week’s video comes from Hollie Schultz of Baby Gizmo. Follow Hollie on Twitter Follow Hollie on Facebook Follow Hollie on YouTube

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Why It’s Insulting To Ask Bloggers to Work for Free

We are big fans of the recent New York Times article titled Slaves of the Internet, Unite! Author Tim Kreider’s palpable frustration at being repeatedly asked to write things for free is one that’s deeply familiar to those of us who are bloggers or work with bloggers: I’ve been trying to understand the mentality that […]

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