Swayblog

The brands and bloggers are already converging on NYC for BlogHer ’12. Most of those thousands of attendees who will be hauling totes full of tech gear and swag from sessions to parties to brand meet-ups are called “mommy blogger” every day and can count down until the next media-hyped controversy of the term crops [...]

Some Mondays roll around and we can’t wait to see a new slate of posts come in. But this week, posts from last week (and even the weeks before) are still with us. From the hilarious to heart-melting, here are eight posts from Sway bloggers we can’t stop thinking about. John Cave Osborne on saying [...]

We loved discussing all the good stuff brands have tucked into swag bags, have dropped off in our hotel rooms and have sent to our homes. From full-sized lipstick to reusable totes to (dare to dream!) early-release iPads, bloggers will cheer for years for the brands that do swag right. But they also have a [...]

There’s nothing like a few hours to get lost on Pinterest, taking in hundreds of creative hair-braiding tutorials and candid photos of cute baby animals. Unless you are a brand seeking to get in on Pinterest’s expansive fan base and sales boom that has already overtaken Facebook. Then, the social network can seem like a [...]

[View the story "5 ways to hotel brands can sponsor summer travel" on Storify] 5 ways to hotel brands can sponsor summer travel The packing list is 500-items long, the itinerary is down to the minute, the teens/toddler/new puppy’s suitcase weighs more than they do. Sure, it’s a little chaotic. But it’s also the beginning [...]

Before: A cluttered closet, untouched space, room over-run with laundry or Legos, stark apartment-white walls, a garden that needs tending with a lot more than love. After: The sweet sigh of an organization, well-placed containers in happy oranges and rich reds, an eclectic mix of stripes and dots and owl-prints, the ahhhh of a  room [...]

We’re not covering up our Kindles or covertly passing off the paperback from mom to mom on the playground. Our bloggers are talking loudly about the book that everyone’s (sort of) admitting they’re reading. Here are the “50 Shades of Sway” posts that will have your breath hitching and your inner goddess sitting in full [...]

You know that swell you feel when a blogger you love posts and you just want to keep reading more and more? We are thrilled to get much more as Sway bloggers take their great tips, quick wit, hilarious stories, and questions we all want to answer to video. Press play on these shows by [...]

BlogHer always means big parties, more swag than anyone can fit in a suitcase, swarms of friends and face time with socially savvy celebs we love. But the conference lights up the most when bloggers take the stage to read posts carefully chosen as the Voices of the Year. We will be there laughing, tearing [...]

Our hearts ached yesterday as Sway blogger Katie Allison Granju marked the second anniversary of teen son Henry’s death. We also hold on to the same hope that the Granju family’s loss can be transformed into healing for many other people. Please join us in participating in the first Henry’s Fund auction to support teens [...]