Our friends at Moxie USA recently conducted research on influencer marketing – What voices carry weight in our community? Why? What does it mean for brand marketers?
According to Moxie’s 2014 Influencer Marketing Research, influencers have a very favorable attitude towards influencer networks. Sway Group CEO Danielle Wiley contributed to the research when interviewed on the role of influencer networks.
Influencers recommend networks for a number of reasons, but the primary motivation is a desire to focus on their content versus the business side of things. When an influencer can depend on a network for steady, high-quality work, he or she will readily recommend it to his or her friends.
Here at Sway Group, we do everything we can to make the relationship with our influencers a positive one by allowing them to focus on what they do best – deliver great content. And with the largest network of influencers, we know we’re doing something right.
We encourage you to download the entire study here for more insights on how brands can best incorporate influencer marketing into their campaigns. For more on Sway Group’s influencer programs, feel free to give us a shout. We’d love to hear from you.