Swayblog

As always, things are busy around here at Sway Group. To keep you in the loop on the most recent happenings of the Sway Family we’ve created a monthly newsletter called Swayzine. Issue 2 of Swayzine was launched today and it includes some of our most recent campaigns, upcoming opportunities, and a pretty exciting partnership announcement between [...]

Our first month in existence has been an amazing one! Thank you to everyone for all of the support. Here are links to some of the amazing articles that have been written about Sway Group to date: MamaPundit, 6/19 Meet the Ari Gold of Mommy Bloggers AdAge, 6/20 Mommy Bloggers Have Their Own Talent Agency, [...]

I have been thinking about forming a business like Sway Group for over two years now, but had always hesitated. There were so many great reasons NOT to launch my own company. It is scary to leave a secure, high-level job as an executive. I loved the company where I worked (Edelman), I loved my [...]

In addition to the lovely ladies featured on our bios pages, there are some other people without whom Sway Group wouldn’t be possible. These are the bloggers of course! As we set out to create this agency, we realized early on that the scope needed to be somewhat limited. Since the Sway Group model is [...]