Swayblog

Sway Group Acquisition Announcement: Personal Thoughts from the Business Partners

If anyone’s wondering whether we’re still riding high from our announcement that Sway Group now encompasses Massive Sway, The SITS Girls, and Bloggy Boot Camp, the answer is a resounding HECK YES. It’s such a major milestone for our once-tiny agency: in just two years, we’ve grown from a three-person startup to a company that […]

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Sway Group Announces Acquisition of Massive Sway, SITS Girls, and Bloggy Boot Camp Conferences

Today we have a big announcement to make — in fact, you might even say this news is MASSIVE. Sway Group has made three strategic corporate acquisitions that have greatly expanded our audience reach and engagement, making our organization an unparalleled source of opportunities for brands looking to work with online publishers. We now own […]

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The Importance of Professionalism In Professional Blogging

As new media continues to merge traditional journalism into the world of blogging and online publishing, debates often crop up over etiquette and expectations. Bloggers who unabashedly include color, emotion, and strong opinion in their writing may be accused of incompetence, because some audiences are used to journalistic objectivity. On the monetization side of things, […]

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Latest Sway Newsletter: New Additions to the Roster, Featured Publishers, Client Success Story & More

The latest SwayZine newsletter has hit the virtual presses, and like always, we have a LOT to talk about this month. We announced the addition of Grace Bonney’s blog Design*Sponge (recently recognized by the New York Times) to the Sway roster, and Heather Armstrong from Dooce (once named by Forbes as one of the 30 […]

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Holiday Content Marketing Opportunities With Sway Group

It’s never easy to turn your mind to the holidays when it still feels like summer outside (and let’s not even get started on the holiday candy displays that are already taking over grocery store shelves), but our organized publishers are always thinking ahead. Several of our high-influence blogs have editorial calendars that include holiday […]

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3 Reasons Brands Should Care About Google Plus

Brands and agencies know that content marketing and social media strategies have become just as important as traditional advertising — and in plenty of cases, these new tactics have replaced old-school messaging altogether. But just like the days when we all had to trudge through the snow (uphill, both ways) in order to reach our […]

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Sway Group Newsletter Is Out: Holiday Sponsorships, Blogger Events & More

The SwayZine newsletter is out and we’ve got a ton of great information to share this month. We’re talking about our publishers’ planned holiday editorial calendars, which include gift guides, fundraisers, crafting ideas, printables, and recipes (plenty of upcoming opportunities for high-traffic sponsorships!). We’ve also got a photography event to announce, an upcoming DIY project […]

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Content Marketing: How Sway Group Can Make It Work for Your Brand

The old saying that “People buy on emotion and rationalize with logic” isn’t always true any more. At least not with content marketing, where the right balance of logic and emotion resonates with potential buyers in a big way. Content marketing, in a nutshell, is all about creating and sharing relevant, valuable content with an […]

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Niche Blogging Is Resonating More Than Ever

Baking. Motorcycle repair. CSS design. Shoes. Green smoothies. Knitting with pet fur. Whatever your interests may be, a niche blog is the perfect outlet. Niche blogging not only lets publishers indulge their hobbies to their hearts’ content, this type of blog often creates a community of like-minded people. As a result, they can be a […]

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Spotify News & a Custom Playlist from the Sway Team

The music streaming service Spotify seems to be on a mission to prove they’re more than just an impressive on-demand song selection — the company recently announced it’s teamed up with media and entertainment company Bedrocket’s Official Comedy division to launch a new comedy app. The Spotify Official Comedy app pulls together various stand-up performances […]

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