Swayblog

The Diverse Art of the Sponsored Post: 7 of Our Bloggers Weigh In

Sponsored posts have become an increasingly popular option for advertisers looking to connect with blog readers. For brands and publishers alike, it’s a delicate balance to produce relevant sponsored content that feels genuinely useful to readers and ultimately results in a measurably successful promotion. Every publisher tends to have their own unique philosophy with regards […]

Comments Share on Twitter

Fast Company conferences to attend: Bloggy Boot Camp!

We are thrilled to see high marks for Bloggy Boot Camp in Fast Company‘s conference recommendations for September. The mag rated Bloggy Boot Camp with five out of five for “schmoozability” and “learnability,” and noted the low event cost (under a hundred bucks). Listed among only seven other conferences, Bloggy Boot Camp’s review will also […]

Comments Share on Twitter

5 ways hotel brands can sponsor summer travel

[View the story "5 ways to hotel brands can sponsor summer travel" on Storify] 5 ways to hotel brands can sponsor summer travel The packing list is 500-items long, the itinerary is down to the minute, the teens/toddler/new puppy’s suitcase weighs more than they do. Sure, it’s a little chaotic. But it’s also the beginning […]

Comments Share on Twitter

3 ways brands can sponsor home improvements

Before: A cluttered closet, untouched space, room over-run with laundry or Legos, stark apartment-white walls, a garden that needs tending with a lot more than love. After: The sweet sigh of an organization, well-placed containers in happy oranges and rich reds, an eclectic mix of stripes and dots and owl-prints, the ahhhh of a  room […]

Comments Share on Twitter

Press play to watch your favorite bloggers

You know that swell you feel when a blogger you love posts and you just want to keep reading more and more? We are thrilled to get much more as Sway bloggers take their great tips, quick wit, hilarious stories, and questions we all want to answer to video. Press play on these shows by […]

Comments Share on Twitter

The best swag bloggers really use

Last spring, I hired a professional organizer to get my desk in proper working order after several years of pushing aside piles of paper and Legos and sticky-note pads just to make room for my laptop and a wobbly cup of coffee. The very sweet organizer assessed the mess diplomatically — “Do you think you […]

Comments Share on Twitter

Sway Group Case Study: First Response Fertility Test

Sway Group recently partnered with our friends at the Clever Girls Collective to give bloggers who were trying the conceive, the opportunity to test out the First Response Fertility Test and blog about their experiences. Links to each of these blog posts have been aggregated along with some useful information about the tests can be […]

Comments Share on Twitter

Finding the Right Fit – Why Blogger Outreach Isn’t as Easy as 1, 2, 3…

As new articles surface related to DIY blogger outreach for brands, I find myself relating and knowing all too well the type of people scouring these articles for a glimmer of hope. Prior to joining Sway, I WAS one of those people. Hi, I’m Erin (read my bio here) and while these articles are offering […]

Comments Share on Twitter

Why We Don’t Endorse Individual Conference Sponsorships

I have a post up on Mom Crunch today about the practice of sponsoring individual bloggers for conferences: As a blogger, you have the ability to be a lot of things. You are a writer, for sure. But you can also be a media entity, a spokesperson, or a consultant. What you should never be, […]

Comments Share on Twitter

Thoughts on “Pay for Play”

Over the last couple of weeks, I’ve heard some brand folks dismiss a blogger program because, “we don’t pay for play.” I’d like to take the opportunity to clarify the Sway Group position on this. To say outright that bloggers should never be paid by brands is foolish. As influencers and storytellers, there are many […]

Comments Share on Twitter
 
Page 1 of 1