Swayblog

Why It’s Insulting To Ask Bloggers to Work for Free

We are big fans of the recent New York Times article titled Slaves of the Internet, Unite! Author Tim Kreider’s palpable frustration at being repeatedly asked to write things for free is one that’s deeply familiar to those of us who are bloggers or work with bloggers: I’ve been trying to understand the mentality that […]

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Martha Stewart Should Rethink Her Dismissal of Bloggers’ Expertise

As far as inexplicable celebrity revelations go, you’d have a hard time finding a recent head-scratcher quite like the interview Martha Stewart did with Bloomberg Television this Tuesday. For one thing, she airily dismissed Goop creator Gwyneth Paltrow as a pretty person who has a “feeling for lifestyle,” but: “She wants to be a lifestyle […]

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Sponsored Posts, Credibility, & the Misguided Notion That Native Advertising is ‘Suicide’

A recent post on the blog Just Well Mixed offers this theory: native advertising — ie, sponsored content — ultimately ruins a publisher’s credibility. “Once you trade some amount of it for money, you can never really get it back,” the author writes. “It’s gone. You have sold it. And eventually, after you’ve sold enough […]

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Addressing Gender Inequality on the Tech Conference Circuit

Next week, I have the distinct honor (no joke – I am seriously stoked) of appearing on a panel at CES to discuss monetization of moms within the blogosphere. The other women on the panel with me are ridiculously impressive, including Sway Group’s own Liz Gumbinner, Rebecca Levey of KidzVuz.com and Mashable, Kimberly Clayton Blaine […]

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Tumblr Pisses Off Fashion Bloggers (And Mom Bloggers Relate!)

When I was forwarded the link to this story covering the latest controversy about Tumblr, I couldn’t help but be appalled. I wasn’t appalled by the fact that Tumblr was charging fashion brands for sponsored coverage by bloggers. I think that’s a fine idea, quite frankly. While many brands will get coverage anyway by virtue of the […]

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Beware of Social Media Ambulance Chasers

One of the more infuriating aspects of the social media space these days is the prevalence of ambulance chasing. We all know about ambulance chasing in the legal space. An accident occurs, and the lawyers practically run after the ambulance to get first dibs on the inevitable lawsuit. Sadly, the very same practice now happens in […]

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Why We Don’t Endorse Individual Conference Sponsorships

I have a post up on Mom Crunch today about the practice of sponsoring individual bloggers for conferences: As a blogger, you have the ability to be a lot of things. You are a writer, for sure. But you can also be a media entity, a spokesperson, or a consultant. What you should never be, […]

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Thoughts on “Pay for Play”

Over the last couple of weeks, I’ve heard some brand folks dismiss a blogger program because, “we don’t pay for play.” I’d like to take the opportunity to clarify the Sway Group position on this. To say outright that bloggers should never be paid by brands is foolish. As influencers and storytellers, there are many […]

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Blogging for Philanthropic Causes

I was out of town all last week with incredibly limited access to my laptop, so I missed a lot of the brouhaha that erupted following Heather Armstrong‘s trip to Bangladesh. As my family and I drove south through Michigan, back into civilization, I sat shotgun, and scrolled furiously through posts about the controversy on […]

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