Swayblog

Fast Company conferences to attend: Bloggy Boot Camp!

We are thrilled to see high marks for Bloggy Boot Camp in Fast Company‘s conference recommendations for September. The mag rated Bloggy Boot Camp with five out of five for “schmoozability” and “learnability,” and noted the low event cost (under a hundred bucks). Listed among only seven other conferences, Bloggy Boot Camp’s review will also […]

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Worst conference swag (and how to make it better)

We loved discussing all the good stuff brands have tucked into swag bags, have dropped off in our hotel rooms and have sent to our homes. From full-sized lipstick to reusable totes to (dare to dream!) early-release iPads, bloggers will cheer for years for the brands that do swag right. But they also have a […]

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5 ways to make a blogging conference session more memorable

Wouldn’t it be wonderful if no one was tempted to just buy the cocktail party pass to a conference, if our iPhone notepads and handcrafted journals were filled with ideas and questions inspired by keynote speakers and panelists we’d been waiting all year to hear? What if we actually looked forward to PowerPoint presentations and […]

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What’s Happening at Sway? Check out Swayzine!

As always, things are busy around here at Sway Group. To keep you in the loop on the most recent happenings of the Sway Family we’ve created a monthly newsletter called Swayzine. Issue 2 of Swayzine was launched today and it includes some of our most recent campaigns, upcoming opportunities, and a pretty exciting partnership announcement between […]

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Event Spotlight: Bloggy Boot Camp St. Louis, MO (April 21, 2012)

We are thrilled to highlight the first stop of Bloggy Boot Camp in today’s Event Spotlight. Bloggy Boot Camp is a conference series in 2012 with events in four mid-sized markets. The first one is coming up very quickly in St. Louis on April 21 and is sold out with 130 attendees. Each Boot Camp […]

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Event Spotlight: Alt Summit (January 18-21, 2012)

(Ed. Note: This is the second in a monthly series of posts we will be sharing about the events that we sell at Sway In Real Life.) Altitude Design Summit (Alt) is a conference where design-minded folks — bloggers, lifestyle sites and the companies that want to connect with them — get together to network, […]

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Event Spotlight: Camp Mighty (November 10-12, 2011)

(Ed. Note: This is the first in a monthly series of posts we will be sharing about the events that we sell at Sway In Real Life.) In years past, influential women in social and mainstream media have gathered at an annual retreat called Mighty Summit. Past attendees include executives from the Oprah Winfrey Show, […]

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Looking Forward to BlogHer! (Warning: Major Reminiscing Ahead)

(Edited to add: We were bumped from the cabanas at the Marriott and will now be joining forces with Babble at the cabanas of the Hyatt, just next door. Please come find us at the 3rd floor, adults-only pool. We’ll be there Thursday, Friday and Saturday from 11am – 7pm.) This will be my sixth […]

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What do Sponsors Want from Blogger Conferences?

Sway Group’s sister company is called Sway in Real Life, and is focused on selling sponsorships to social media conferences. We love having this service in our arsenal, as it allows us to create comprehensive programs that include both online and offline components. A couple of weeks ago, I drew this spider chart to show […]

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