Swayblog

Native Advertising at $.05 CPM – Too Good to Be True?

Now that Sway Group has been around for almost two years, I can say with certainty that the blogger landscape has evolved. While most blogs have toyed with various monetization strategies, the native advertising model is proving to be a winner for both brands and publishers. While there will always be a place for earned […]

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Addressing Gender Inequality on the Tech Conference Circuit

Next week, I have the distinct honor (no joke – I am seriously stoked) of appearing on a panel at CES to discuss monetization of moms within the blogosphere. The other women on the panel with me are ridiculously impressive, including Sway Group’s own Liz Gumbinner, Rebecca Levey of KidzVuz.com and Mashable, Kimberly Clayton Blaine […]

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Sway Group’s Top Five Social Media Trends for 2013

There is no shortage of 2013 trend-spotting blog posts published over the past 30 days, but I just couldn’t resist sharing some of my own. There are some trends that I have seen from our particular vantage point (firmly entrenched in the middle of the relationship of brand/agency and blogger) that I haven’t seen covered […]

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Should bloggers and brands be on Google+?

With updates of Google’s algorithms said to put more emphasis on the quality of content and the conversation around that content in assessing SEO, we wondered how the people creating content (bloggers) and the people promoting content (brands) feel about where they are both posting and pimping. We dove right in to one of the […]

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Back to School with Sway

Reading, Writing, and Arithmetic, it’s that time of year again. With the Back To School season upon us we thought that it would be fun to revisit a great First Day of School promotion that the Sway Bloggers participated in last year on behalf of Cherokee USA. Cherokee USA came to Sway Group with the […]

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Fast Company conferences to attend: Bloggy Boot Camp!

We are thrilled to see high marks for Bloggy Boot Camp in Fast Company‘s conference recommendations for September. The mag rated Bloggy Boot Camp with five out of five for “schmoozability” and “learnability,” and noted the low event cost (under a hundred bucks). Listed among only seven other conferences, Bloggy Boot Camp’s review will also […]

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More than a “Mommy Blogger”: What do women call themselves?

The brands and bloggers are already converging on NYC for BlogHer ’12. Most of those thousands of attendees who will be hauling totes full of tech gear and swag from sessions to parties to brand meet-ups are called “mommy blogger” every day and can count down until the next media-hyped controversy of the term crops […]

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Sway says: 8 posts we can’t stop thinking about

Some Mondays roll around and we can’t wait to see a new slate of posts come in. But this week, posts from last week (and even the weeks before) are still with us. From the hilarious to heart-melting, here are eight posts from Sway bloggers we can’t stop thinking about. John Cave Osborne on saying […]

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Worst conference swag (and how to make it better)

We loved discussing all the good stuff brands have tucked into swag bags, have dropped off in our hotel rooms and have sent to our homes. From full-sized lipstick to reusable totes to (dare to dream!) early-release iPads, bloggers will cheer for years for the brands that do swag right. But they also have a […]

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5 ways hotel brands can sponsor summer travel

[View the story "5 ways to hotel brands can sponsor summer travel" on Storify] 5 ways to hotel brands can sponsor summer travel The packing list is 500-items long, the itinerary is down to the minute, the teens/toddler/new puppy’s suitcase weighs more than they do. Sure, it’s a little chaotic. But it’s also the beginning […]

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