Swayblog

The Diverse Art of the Sponsored Post: 7 of Our Bloggers Weigh In

Sponsored posts have become an increasingly popular option for advertisers looking to connect with blog readers. For brands and publishers alike, it’s a delicate balance to produce relevant sponsored content that feels genuinely useful to readers and ultimately results in a measurably successful promotion. Every publisher tends to have their own unique philosophy with regards […]

Comments Share on Twitter

Native Advertising at $.05 CPM – Too Good to Be True?

Now that Sway Group has been around for almost two years, I can say with certainty that the blogger landscape has evolved. While most blogs have toyed with various monetization strategies, the native advertising model is proving to be a winner for both brands and publishers. While there will always be a place for earned […]

Comments Share on Twitter

Fast Company conferences to attend: Bloggy Boot Camp!

We are thrilled to see high marks for Bloggy Boot Camp in Fast Company‘s conference recommendations for September. The mag rated Bloggy Boot Camp with five out of five for “schmoozability” and “learnability,” and noted the low event cost (under a hundred bucks). Listed among only seven other conferences, Bloggy Boot Camp’s review will also […]

Comments Share on Twitter

More than a “Mommy Blogger”: What do women call themselves?

The brands and bloggers are already converging on NYC for BlogHer ’12. Most of those thousands of attendees who will be hauling totes full of tech gear and swag from sessions to parties to brand meet-ups are called “mommy blogger” every day and can count down until the next media-hyped controversy of the term crops […]

Comments Share on Twitter

Brands: Put your money (and time) in Pinterest

While Facebook’s IPO success gets batted about by the financial folks, Pinterest is busy doing what it has been doing all year: pushing shopping carts. Pinterest’s rapid growth and platform, plastered with sumptuous photos and clever infographics, are driving sales from fans and funding from international investors. With a recent $100 million investment by a […]

Comments Share on Twitter

Some Tips for Brands Who Want to Optimize Sponsored Posts

Sponsored posts are our bread and butter here at Sway Group, and I have to say that I have mixed feelings about this. From a financial perspective, my feelings are positive. I love that my bloggers are making revenue, and I love that Sway Group is in the black. HOWEVER, I do think that the […]

Comments Share on Twitter

Tumblr Pisses Off Fashion Bloggers (And Mom Bloggers Relate!)

When I was forwarded the link to this story covering the latest controversy about Tumblr, I couldn’t help but be appalled. I wasn’t appalled by the fact that Tumblr was charging fashion brands for sponsored coverage by bloggers. I think that’s a fine idea, quite frankly. While many brands will get coverage anyway by virtue of the […]

Comments Share on Twitter

Tips on Writing Effective Sponsored Posts (from the Tip Junkie herself!)

I had the extreme good fortune of being introduced to Laurie Turk from Tip Junkie at the evo Conference in Park City, Utah last July. Laurie comes across as sweet and unassuming, but if you talk to her at any length, you’ll learn that this is all a ruse! Yes, she is definitely sweet, but this woman […]

Comments Share on Twitter
 
Page 1 of 1