Native Advertising at $.05 CPM – Too Good to Be True?

Now that Sway Group has been around for almost two years, I can say with certainty that the blogger landscape has evolved. While most blogs have toyed with various monetization strategies, the native advertising model is proving to be a winner for both brands and publishers. While there will always be a place for earned […]

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Some Tips for Brands Who Want to Optimize Sponsored Posts

Sponsored posts are our bread and butter here at Sway Group, and I have to say that I have mixed feelings about this. From a financial perspective, my feelings are positive. I love that my bloggers are making revenue, and I love that Sway Group is in the black. HOWEVER, I do think that the […]

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Thoughts on “Pay for Play”

Over the last couple of weeks, I’ve heard some brand folks dismiss a blogger program because, “we don’t pay for play.” I’d like to take the opportunity to clarify the Sway Group position on this. To say outright that bloggers should never be paid by brands is foolish. As influencers and storytellers, there are many […]

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