Swayblog

What PR Professionals Should Know About Pitching Bloggers

An unavoidable side effect of growing your online audience is an increasingly overflowing inbox. The more influential a publisher becomes, the more PR mailing lists they find themselves on — and the more “Dear blogger” emails they tend to receive on a daily basis. Most bloggers will tell you that they don’t bother responding to […]

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Earned Media Results from Memorable Blogger Programs

What’s better: paid, owned, or earned media? Trick question, because it’s the combination of all three that can deliver the most explosive results. These media channels are generally defined in the following ways: Paid: “Traditional advertising” that can includes everything you spend your advertising dollars on, from TV to online to print. Owned: Content that […]

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Sway Group’s Top Five Social Media Trends for 2013

There is no shortage of 2013 trend-spotting blog posts published over the past 30 days, but I just couldn’t resist sharing some of my own. There are some trends that I have seen from our particular vantage point (firmly entrenched in the middle of the relationship of brand/agency and blogger) that I haven’t seen covered […]

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Should bloggers and brands be on Google+?

With updates of Google’s algorithms said to put more emphasis on the quality of content and the conversation around that content in assessing SEO, we wondered how the people creating content (bloggers) and the people promoting content (brands) feel about where they are both posting and pimping. We dove right in to one of the […]

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Brands: Put your money (and time) in Pinterest

While Facebook’s IPO success gets batted about by the financial folks, Pinterest is busy doing what it has been doing all year: pushing shopping carts. Pinterest’s rapid growth and platform, plastered with sumptuous photos and clever infographics, are driving sales from fans and funding from international investors. With a recent $100 million investment by a […]

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Beware of Social Media Ambulance Chasers

One of the more infuriating aspects of the social media space these days is the prevalence of ambulance chasing. We all know about ambulance chasing in the legal space. An accident occurs, and the lawyers practically run after the ambulance to get first dibs on the inevitable lawsuit. Sadly, the very same practice now happens in […]

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Sway Group Press Roundup 6/20 – 7/20

Our first month in existence has been an amazing one! Thank you to everyone for all of the support. Here are links to some of the amazing articles that have been written about Sway Group to date: MamaPundit, 6/19 Meet the Ari Gold of Mommy Bloggers AdAge, 6/20 Mommy Bloggers Have Their Own Talent Agency, […]

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Why does Sway Group Exist?

I have been thinking about forming a business like Sway Group for over two years now, but had always hesitated. There were so many great reasons NOT to launch my own company. It is scary to leave a secure, high-level job as an executive. I loved the company where I worked (Edelman), I loved my […]

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