Swayblog

Sponsored Posts, Credibility, & the Misguided Notion That Native Advertising is ‘Suicide’

A recent post on the blog Just Well Mixed offers this theory: native advertising — ie, sponsored content — ultimately ruins a publisher’s credibility. “Once you trade some amount of it for money, you can never really get it back,” the author writes. “It’s gone. You have sold it. And eventually, after you’ve sold enough […]

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What PR Professionals Should Know About Pitching Bloggers

An unavoidable side effect of growing your online audience is an increasingly overflowing inbox. The more influential a publisher becomes, the more PR mailing lists they find themselves on — and the more “Dear blogger” emails they tend to receive on a daily basis. Most bloggers will tell you that they don’t bother responding to […]

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Sponsored Posts: Readers Weigh In On What Feels Wrong

Last month we asked some of the publishers from our Sway roster to share their thoughts about sponsored posts, and we loved hearing everyone’s diverse perspectives. The common theme among the varying approaches to partnering with brands was the need for authenticity — our publishers put a lot of thought into making sure their sponsored […]

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Earned Media Results from Memorable Blogger Programs

What’s better: paid, owned, or earned media? Trick question, because it’s the combination of all three that can deliver the most explosive results. These media channels are generally defined in the following ways: Paid: “Traditional advertising” that can includes everything you spend your advertising dollars on, from TV to online to print. Owned: Content that […]

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Content Marketing: How Sway Group Can Make It Work for Your Brand

The old saying that “People buy on emotion and rationalize with logic” isn’t always true any more. At least not with content marketing, where the right balance of logic and emotion resonates with potential buyers in a big way. Content marketing, in a nutshell, is all about creating and sharing relevant, valuable content with an […]

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The Diverse Art of the Sponsored Post: 7 of Our Bloggers Weigh In

Sponsored posts have become an increasingly popular option for advertisers looking to connect with blog readers. For brands and publishers alike, it’s a delicate balance to produce relevant sponsored content that feels genuinely useful to readers and ultimately results in a measurably successful promotion. Every publisher tends to have their own unique philosophy with regards […]

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Niche Blogging Is Resonating More Than Ever

Baking. Motorcycle repair. CSS design. Shoes. Green smoothies. Knitting with pet fur. Whatever your interests may be, a niche blog is the perfect outlet. Niche blogging not only lets publishers indulge their hobbies to their hearts’ content, this type of blog often creates a community of like-minded people. As a result, they can be a […]

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Native Advertising at $.05 CPM – Too Good to Be True?

Now that Sway Group has been around for almost two years, I can say with certainty that the blogger landscape has evolved. While most blogs have toyed with various monetization strategies, the native advertising model is proving to be a winner for both brands and publishers. While there will always be a place for earned […]

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Sway Group’s Top Five Social Media Trends for 2013

There is no shortage of 2013 trend-spotting blog posts published over the past 30 days, but I just couldn’t resist sharing some of my own. There are some trends that I have seen from our particular vantage point (firmly entrenched in the middle of the relationship of brand/agency and blogger) that I haven’t seen covered […]

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Should bloggers and brands be on Google+?

With updates of Google’s algorithms said to put more emphasis on the quality of content and the conversation around that content in assessing SEO, we wondered how the people creating content (bloggers) and the people promoting content (brands) feel about where they are both posting and pimping. We dove right in to one of the […]

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