Swayblog

Now that Sway Group has been around for almost two years, I can say with certainty that the blogger landscape has evolved. While most blogs have toyed with various monetization strategies, the native advertising model is proving to be a winner for both brands and publishers. While there will always be a place for earned [...]

There is no shortage of 2013 trend-spotting blog posts published over the past 30 days, but I just couldn’t resist sharing some of my own. There are some trends that I have seen from our particular vantage point (firmly entrenched in the middle of the relationship of brand/agency and blogger) that I haven’t seen covered [...]

With updates of Google’s algorithms said to put more emphasis on the quality of content and the conversation around that content in assessing SEO, we wondered how the people creating content (bloggers) and the people promoting content (brands) feel about where they are both posting and pimping. We dove right in to one of the [...]

Reading, Writing, and Arithmetic, it’s that time of year again. With the Back To School season upon us we thought that it would be fun to revisit a great First Day of School promotion that the Sway Bloggers participated in last year on behalf of Cherokee USA. Cherokee USA came to Sway Group with the [...]

[View the story "5 ways to hotel brands can sponsor summer travel" on Storify] 5 ways to hotel brands can sponsor summer travel The packing list is 500-items long, the itinerary is down to the minute, the teens/toddler/new puppy’s suitcase weighs more than they do. Sure, it’s a little chaotic. But it’s also the beginning [...]

Before: A cluttered closet, untouched space, room over-run with laundry or Legos, stark apartment-white walls, a garden that needs tending with a lot more than love. After: The sweet sigh of an organization, well-placed containers in happy oranges and rich reds, an eclectic mix of stripes and dots and owl-prints, the ahhhh of a  room [...]

Sponsored posts are our bread and butter here at Sway Group, and I have to say that I have mixed feelings about this. From a financial perspective, my feelings are positive. I love that my bloggers are making revenue, and I love that Sway Group is in the black. HOWEVER, I do think that the [...]

When I was forwarded the link to this story covering the latest controversy about Tumblr, I couldn’t help but be appalled. I wasn’t appalled by the fact that Tumblr was charging fashion brands for sponsored coverage by bloggers. I think that’s a fine idea, quite frankly. While many brands will get coverage anyway by virtue of the [...]

I had the extreme good fortune of being introduced to Laurie Turk from Tip Junkie at the evo Conference in Park City, Utah last July. Laurie comes across as sweet and unassuming, but if you talk to her at any length, you’ll learn that this is all a ruse! Yes, she is definitely sweet, but this woman [...]