Swayblog

Sway Group LLC is excited to announce that personal blogging pioneer Heather Armstrong has joined its roster of high influence bloggers. Armstrong has been blogging for 12 years at dooce.com and is widely considered to be the most powerful influencer in the mommy blogging space. “Heather brings an enormously high level of exposure to all [...]

Massive Sway is such a unique and exciting endeavor in the blogosphere because of the Sway community and the companies that we have teamed up with. These partnerships allow us to continue to innovate the blogging industry like never before. One of our partners is Grab Media, a leading premium video distribution company that specializes [...]

Sway Group and Launched Productions are thrilled to announce their joint venture, Massive Sway LLC. Massive Sway will allow brands to easily work with what is now the largest and most active network of female bloggers at 40,000 strong. The sheer volume of this new group is staggering, with readership, reach and engagement that far [...]

Punxsutawney Phil may determine our happiness for at least one dreary February day every year, but this year we have a bone to pick with him. As we look out the windows of the Sway Group offices in Chicago and see snow shovelers abounding the sidewalks, we can’t help but doubt this groundhog’s meteorological background. [...]

With updates of Google’s algorithms said to put more emphasis on the quality of content and the conversation around that content in assessing SEO, we wondered how the people creating content (bloggers) and the people promoting content (brands) feel about where they are both posting and pimping. We dove right in to one of the [...]

We loved discussing all the good stuff brands have tucked into swag bags, have dropped off in our hotel rooms and have sent to our homes. From full-sized lipstick to reusable totes to (dare to dream!) early-release iPads, bloggers will cheer for years for the brands that do swag right. But they also have a [...]

There’s nothing like a few hours to get lost on Pinterest, taking in hundreds of creative hair-braiding tutorials and candid photos of cute baby animals. Unless you are a brand seeking to get in on Pinterest’s expansive fan base and sales boom that has already overtaken Facebook. Then, the social network can seem like a [...]

Before: A cluttered closet, untouched space, room over-run with laundry or Legos, stark apartment-white walls, a garden that needs tending with a lot more than love. After: The sweet sigh of an organization, well-placed containers in happy oranges and rich reds, an eclectic mix of stripes and dots and owl-prints, the ahhhh of a  room [...]

We’re not covering up our Kindles or covertly passing off the paperback from mom to mom on the playground. Our bloggers are talking loudly about the book that everyone’s (sort of) admitting they’re reading. Here are the “50 Shades of Sway” posts that will have your breath hitching and your inner goddess sitting in full [...]

You know that swell you feel when a blogger you love posts and you just want to keep reading more and more? We are thrilled to get much more as Sway bloggers take their great tips, quick wit, hilarious stories, and questions we all want to answer to video. Press play on these shows by [...]