Swayblog

Storytelling Week: Sway Roster Shares Powerful Blogger Stories

Each of our bloggers know what it’s like to write something that truly resonates with their audience. Maybe it’s a piece that generates a lot of comments, or results in some meaningful email conversations — or maybe it simply lingers in a reader’s memory, long after the words are published. In honor of National Storytelling […]

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Happy Halloween from Sway Group

December may traditionally be the most wonderful time of the year, but October 31st will always have a special chocolate-covered place in our hearts. Treats, spooky decorations, kids having fun — hey, what’s not to love? In honor of All Hallows’ Eve, here are some of our Sway staffer’s favorite holiday traditions: Typically, we do […]

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More Top US Bloggers coming to Sway Group – Heather Armstrong and 10 Leading Latina Bloggers Join Roster

Sway Group LLC is excited to announce that personal blogging pioneer Heather Armstrong has joined its roster of high influence bloggers. Armstrong has been blogging for 12 years at dooce.com and is widely considered to be the most powerful influencer in the mommy blogging space. “Heather brings an enormously high level of exposure to all […]

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World’s Largest Group of Female Bloggers Created

Sway Group and Launched Productions are thrilled to announce their joint venture, Massive Sway LLC. Massive Sway will allow brands to easily work with what is now the largest and most active network of female bloggers at 40,000 strong. The sheer volume of this new group is staggering, with readership, reach and engagement that far […]

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Do you believe Punxsutawney Phil’s tweets with this kind of weather?

Punxsutawney Phil may determine our happiness for at least one dreary February day every year, but this year we have a bone to pick with him. As we look out the windows of the Sway Group offices in Chicago and see snow shovelers abounding the sidewalks, we can’t help but doubt this groundhog’s meteorological background. […]

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Should bloggers and brands be on Google+?

With updates of Google’s algorithms said to put more emphasis on the quality of content and the conversation around that content in assessing SEO, we wondered how the people creating content (bloggers) and the people promoting content (brands) feel about where they are both posting and pimping. We dove right in to one of the […]

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Worst conference swag (and how to make it better)

We loved discussing all the good stuff brands have tucked into swag bags, have dropped off in our hotel rooms and have sent to our homes. From full-sized lipstick to reusable totes to (dare to dream!) early-release iPads, bloggers will cheer for years for the brands that do swag right. But they also have a […]

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6 must-follow Pinterest boards

There’s nothing like a few hours to get lost on Pinterest, taking in hundreds of creative hair-braiding tutorials and candid photos of cute baby animals. Unless you are a brand seeking to get in on Pinterest’s expansive fan base and sales boom that has already overtaken Facebook. Then, the social network can seem like a […]

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3 ways brands can sponsor home improvements

Before: A cluttered closet, untouched space, room over-run with laundry or Legos, stark apartment-white walls, a garden that needs tending with a lot more than love. After: The sweet sigh of an organization, well-placed containers in happy oranges and rich reds, an eclectic mix of stripes and dots and owl-prints, the ahhhh of a  room […]

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50 Shades of Sway

We’re not covering up our Kindles or covertly passing off the paperback from mom to mom on the playground. Our bloggers are talking loudly about the book that everyone’s (sort of) admitting they’re reading. Here are the “50 Shades of Sway” posts that will have your breath hitching and your inner goddess sitting in full […]

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