About Sway Group

Sway Group is more than just a marketing agency - we're your trusted partner in the ever-changing world of influencer marketing.

Back in 2011, Sway Group started with a simple but powerful idea: make influencer marketing more professional and straightforward.

Our founder saw a gap in how brands and influencers connected and set out to create a better way. This down-to-earth, practical approach has been our guiding star, helping us lead the way in the influencer marketing world ever since.

An influencer creating content at her computer with camera

Meet Our Leadership Team

Danielle Wiley, Sway Group Founder and CEO

Danielle Wiley
Founder & CEO

Francesca Banducci - Sway Group COO

Francesca Banducci
COO

tiffany-romero

Tiffany Romero
President of Creator Management

Tracie Nall Director of Strategy at Sway Group

Tracie Nall
Director of Strategy

Stephanie Saunders Director of Paid Media & Analytics at Sway Group

Stephanie Saunders
Director of Paid Media & Analytics

Jaclyn Leizerowicz Director of Creator Relations at Sway Group

Jaclyn Leizerowicz
Director of Creator Relations

Jeremy Brown CFO at Sway Group

Jeremy Brown
CFO

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