When I was forwarded the link to this story covering the latest controversy about Tumblr, I couldn’t help but be appalled. I wasn’t appalled by the fact that Tumblr was charging fashion brands for sponsored coverage by bloggers. I think that’s a fine idea, quite frankly. While many brands will get coverage anyway by virtue of the journalists and bloggers already writing about the shows, it never hurts to insure coverage with sponsored posts.
No, what I was appalled by was the fact that these monetary benefits weren’t trickling down to the bloggers. As I sat and thought about it some more, I realized that my issue with this situation was born out of familiarity. Sadly, I recognize it all too well.
- Social Media Conference 2015: Connect Your Brand With Influencers - February 15, 2015
- Marketing to Moms in Advance of Mother’s Day - February 11, 2015
- Featured in Bizwomen – A Case for the Middleman: Building a Business Uniting Big-Time Brands with Big-Name Bloggers - January 27, 2015
- Celebrating One Year of Massive Sway with Viral Content - January 20, 2015
- Sway Group Profiled in Adweek, Finds Social Influencers Who Get Results - January 12, 2015
- Good Content is Still King - December 15, 2014
- Eight Instagram Tips for Insta-Success - December 4, 2014
- Sway Group Expands Content Marketing Foundation By Joining OneSpot Content Partner Network - November 21, 2014
- Introducing The Marketplace, a New Kind of Blogger Resource - November 21, 2014
- Santa isn’t the only gift-giver this holiday season: The marketing joy of holiday gift guides - November 18, 2014