When I was forwarded the link to this story covering the latest controversy about Tumblr, I couldn’t help but be appalled. I wasn’t appalled by the fact that Tumblr was charging fashion brands for sponsored coverage by bloggers. I think that’s a fine idea, quite frankly. While many brands will get coverage anyway by virtue of the journalists and bloggers already writing about the shows, it never hurts to insure coverage with sponsored posts.
No, what I was appalled by was the fact that these monetary benefits weren’t trickling down to the bloggers. As I sat and thought about it some more, I realized that my issue with this situation was born out of familiarity. Sadly, I recognize it all too well.